TYRES & TECH
There is a view – outwith the industry – that tyres are a ‘boring, sun-set, old-tech’ industry. Nothing could be further from the truth. Tyre-technology is at the cutting edge of the knowledge-economy – harnessing complex chemistry and physics, science theory and technology practice to continuously improve performance, economy and safety. This requires ongoing investment in training, skills, tools and equipment – and in sales and marketing – to ensure any business to maximise their opportunities in the business.
Tread Magazine is the new and fresh tyre-trade magazine for the industry in the UK and Republic of Ireland. Tread has up to date news on automotive, commercial, 4×4, winter, bus & coach, HPT, OTR, tyre accessories, plant & equipment, fleet services, wholesale operations and upcoming legislation within the tyre industry. So the time is right for us to help business share in market growth by providing the industry – manufacturers, sellers, and operators – with a new, dynamic, multi-media platform from which to tell – and sell – its technological and commercial success stories.